ALFA Coaching

For women who are ready to do the work

A woman wearing a headscarf and matching athletic wear stands in a gym with red equipment in the background.

Meet your coach

Strength coaching for women who were 'never meant to take up space'

My journey wasn't easy. For 2 years I hid the fact that I went to the gym because women like me weren't encouraged to train. I taught myself, stayed consistent, pushed through the resistance and became a powerlifter.

Now, no matter your experience, I help you do the same. Past the fear, the judgement and the self doubt, into something you understand and own. You don't have to change who you are to become who you're capable of being. Your identity is never your limitation.

what changes

What coaching with me actually does

This moves at the speed of your life

01

You understand what you're doing

Every session comes with a why, not just the plan. That's what took me from someone who goes to the gym to becoming a powerlifter.

02

Strength you can measure

Your first pull up. A number on the bar that moves. Proof isn't just about how you look.

03

Discipline that holds when life doesn't

Something will always be happening. The more you practise discipline, the less it feels like everything collapses when it does.

04

You stop needing me

The goal is to build your confidence to train independently, so you know what you're doing, trust yourself and don't feel like you need me to continue your fitness confidently. That said, I absolutely love when clients choose to stay on and we get to work through all their different goals, challenges and stages together.

Client results

What real clients say

Working with Fatima has been an extremely positive experience. I had prior experience in the gym, however I was looking for an experienced coach to help me take my lifts to the next level and that's why I chose Fatima. She provides regular check-ins where I receive quality coaching and feedback. She takes time to understand how I am feeling and adapts training where necessary, to ensure my training plan works for me. I have made great progress in my technique and physical strength, as well as developing my mental strength and confidence. I am grateful for everything Fatima has helped me to achieve and I look forward to progressing further with her support and knowledge. Regardless of what level you are at in the gym, I highly recommend having Fatima as a coach to guide you through your journey.

H

Humairaa

I’ve always lacked structure and knowledge in my training and therefore have always felt extremely stuck and demotivated in my fitness journey. But since starting with Fatima, I have made progress both physically and mentally. My training feels completely personalised, and her feedback has helped me understand how to train with purpose rather than simply going through the motions. I've become stronger, more confident and much more comfortable in the gym. I couldn't recommend her enough!

L

Leya

Working with Fatima has completely changed my approach to training. She gave me the structure and accountability I needed while making my programme fit around my lifestyle. I feel stronger, more confident and much more consistent in the gym. I finally feel like I know what I'm doing, rather than just guessing my way through my workouts which was always what left me feeling confused about the gym initially. After years of feeling stuck, I finally feel like I’m making progress and getting closer to achieving my goals. 

A

Asmaa

What you get

1:1 coaching, built around your actual life

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Custom training programme, updated as you progress

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Video form feedback so your technique gets fixed, not guessed at

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Weekly check ins

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Nutrition guidance + a meal plan

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Mindset and education lessons delivered through the app as you go

Investment

From £40 / week

FAQ

Questions and answers

01

I've never trained before, is this for me?

Yes. Complete beginners are who I do my best work with. I don't care what level you're at, I care about your mindset.

02

My family isn't supportive of me training. Can you work with me?

I understand the resistance and I'll help you build something that fits the life you actually have.

03

Who is this not for?

Anyone not looking to put the work in. I'll coach you through the work, but I can't tie your shoelaces and get you out the door.

04

What if I'm not chasing weight loss?

Most people come for a mix of strength and weight loss, or just strength. The gym doesn't have to be about how your body looks.